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Stratford Tourism Alliance growing

The Stratford Tourism Alliance is growing.

The alliance welcomed its 200th partner back in May and has gained more than 30 new businesses so far this year, it’s the highest level of engagement the STA has had with the regional tourism community since 2012.

The STA is Stratford’s promotional front door which focuses on the city as a destination where visitors can have an exceptional experience when they visit.

Stratford Tourism Alliance Executive Director Lori DeGraw says they focus on building relationships with their partners.

“Engagement firstly with a lot of the local businesses, because that’s where we really get the rich content that we can share with media, potential visitors and visitors, so having that real close relationship is very important to us.”

The STA has helped attract more than 65 thousand in-person visitors a year and more than 500 thousand online users.

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