OPP regularly run campaigns throughout the year and officers hope the message sticks.
The Stop. Look. Live. campaign last week reminded drivers of the importance of safe driving by raising awareness and addressing behaviours that contribute to preventable collisions.
OPP say the risks at intersections remain present every day.
In both 2024 and 2025, 13 lives were lost due to failure-to-yield and intersection-related incidents.
West Region OPP has responded to three separate intersection related fatal collisions, each claiming five lives, since May, 2025.
Staff Sgt. Julie McLeod, West Region OPP Traffic and Marine, said in a media release that every life lost on the roads is one too many.
“These tragedies are preventable, and every driver has a role to play in keeping our roads safe.”
Safety practices to keep in mind while driving include coming to a complete stop at every stop sign; looking carefully and more than once before proceeding; ensuring the roadway is clear and safe and staying focused and avoiding distractions.
Police said extra time at an intersection can make the difference between life and loss and someone returning home safely to their loved ones.
