Green Arc has announced a partnership with a Kitchener company.

The tire manufacturer is teaming up with AirBoss Rubber Compounding.

Danna O’Brien, Green Arc’s spokesperson, tells us why this partnership is important:

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O’Brien says partnerships like this have big benefits:

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The partnership was announced earlier today at the AirBoss facility in Kitchener.

Green Arc Tire is expected to begin production before spring wraps up.