An Ontario woman who was on a cross-country tractor tour with her husband to promote Canada’s dairy industry has died in a collision with a semi north of Saskatoon.

Fifty-five-year-old Bettina Schuurmans from Elmira died in the crash Monday morning on Highway 16, while her husband, Henk, was injured and is recovering in hospital.

SaskMilk, a producer marketing board, confirmed the couple’s identity and says family have been notified.

Since June, the couple had been travelling by tractor with a large, imitation dairy cow named Maple on the back, and documenting their Canadian Milk Tour on Twitter.