The Perth District Health Unit is urging you to “think PURPLE” in November.
Hospitals and health units are working to spread awareness on Shaken Baby Syndrome and PURPLE crying.
Through the “Click for Babies” campaign each child born in Perth County next month will be sent home with a hand-knit purple cap.
PURPLE is a period of normal crying that all babies go through.
You can get more information about the campaign and PURPLE crying by getting in touch with the PDHU.